Weedon PSC Ltd, the UK’s leading manufacturer of Retail Ready Packaging (RRP) and Point of Sale (POS) display units, has invested in new equipment which will eliminate human error from the process of colour matching printed packaging.
The company has installed a spectrophotometer at its factory in Hednesford, Staffordshire, which will ensure that it is able to match retailer brand guidelines with 100% accuracy. The new equipment will push the company’s previously high levels of colour consistency and accuracy to new levels of quality.
Previously, colour was matched visually using a light-box and colour swatches. The new equipment measures colour electronically, allowing Weedon PSC to verify colours to exacting retailer requirements and to take into account the specific lighting conditions of different stores. Colours can also be checked on press to ensure consistency throughout the print run.
Weedon PSC is one of a only a small number of UK packaging companies which have installed a spectrophotometer, and staff have undergone special training to use the new equipment.
The company, whose customers include Asda, Black and Decker, Kellogg’s and Tesco, has enjoyed significant growth over the last year. The spectrophotometer is part of a multi-million pound investment in new technology which will enable Weedon PSC to retain its position at the forefront of RRP and POS supply.
John Weedon, Managing Director of Weedon PSC, commented:
“With the increasing demands on brand consistency for Retail Ready Packaging, colour is everything. If their packaging does not match retailer brand guidelines exactly, our customers run the risk of having their products rejected before they even get to store. By guaranteeing the accuracy of the colour with this new equipment, we are able to give our customers real peace of mind.
“The new machine is up and running and we are already seeing impressive results. We used to pride ourselves on the quality of our colour print, but this equipment introduces a new yardstick. We think our customers will be delighted with the results.”